Practice

Transformation Lab

I partner with companies, organisations, teams, and communities to rethink how wellbeing is designed both from the experience to the build environment – and ultimately how it is lived.

My approach combines experience design, human insight, and evidence-based health and wellness strategies to build environments and experiences that are regenerative, meaningful, and future-ready.

I do this collaboratively to:

I translate cross-sector knowledge — from medicine, psychology, and design — into wellness experiences that move beyond the transactional to the transformational as process.
I help hospitality and wellness brands shift from offering services to shaping journeys that change how guests feel and think in their everyday lives.
I design programs that combine evidence, empathy, and innovation — touch and touchless, digital and human — to create lasting behavior change.
I support leadership teams to reimagine wellness strategy through future-proof design thinking and measurable guest outcomes.
I co-create ecosystems where transformation becomes part of the culture — elevating guest experience, employee engagement, and brand purpose alike.